Let's Talk About Psychedelics - PSA Campaign
The psychedelic renaissance is upon us, let's talk about it!
The Nowak Society believes psychedelics, when used carefully and with respect, hold immense potential for positively transforming our lives and the world we share. It is vital that we shape the emerging conversation around psychedelics in a manner that is well-informed, ethical, and inclusive of diverse perspectives. It is upon all of us who are part of this movement to be the paradigm pushers, integrity holders, and leaders that we are waiting for.
Our intention with this Public Service Announcement campaign is to dispel myths and encourage informed discussions about the use of psychoactive medicines. We additionally aim to give voice to perspectives that can get marginalized in certain framings of psychedelic use—for example, recognizing the value of recreational experiences and the wisdom of indigenous practices. In alignment with the Decriminalize Nature campaigns taking root across the U.S., our PSAs endorse the view that a socially just psychedelic movement must allow for individuals and communities to engage in their own healing and exploratory practices, alongside clinical and psychotherapeutic approaches.
Let's Talk About Psilocybin
"Let's Talk About Psilocybin" is the first in a series of community-supported PSAs that aims to educate the public about psychedelics through an open-minded, critical lens. In this PSA, we tested local Denver residents on their knowledge of psilocybin by asking some myth-busting questions. What sort of folks use psilocybin? Is it safe to drive on psilocybin? What about its possible benefits? View below what members of the public had to say!
Download our myth-busting FAQ sheet on psilocybin.
Inspired and Want to See More? Support this Campaign!
The "Let's Talk About Psilocybin" PSA was produced on a small budget of $1,000 with the help of a team of volunteers and professionals in media and marketing. These generous and passionate folks largely donated their time for the project. Future PSAs will explore other drugs and medicines, such as LSD, MDMA, ayahuasca, ketamine, and ibogaine. Together, we can normalize dialogue around psychedelics (and other drugs!) and bring new paradigms into public awareness!
Help us reach our goal of $25,000 to create more in this PSA series! Drawing on our network of sister organizations, media contacts, and social media influencers for viral promotion, we expect that these videos will reach thousands of people and provide invaluable information to guide this important conversation.
Please support this campaign and help create content that advocates for the informed, empowered use of psychedelics in our communities!